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Developer profile

Blue Square

Contemporary waterfront residence representing Blue Square in Dubai

Blue Square is a Dubai-based real estate developer focused on human-centred architecture, natural light and long-term liveability.

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About the developer

About Blue Square

Blue Square is a Dubai-based real estate developer creating residential communities around balance, light and simplicity. Its approach favours practical layouts, natural light, refined materials and homes designed to remain comfortable over the long term.

The team behind Blue Square brings more than three decades of regional experience spanning real estate, construction, hospitality, food and beverage, and mixed-use development. That background includes work across Lebanon, Egypt, Kuwait and the wider Gulf.

Blue Square entered the UAE property market with Vayla Residences on Dubai Islands. The mid-rise waterfront development contains 53 homes, including one- and two-bedroom apartments and a limited collection of duplex residences.

Vayla reflects the developer’s design philosophy through open layouts, expansive windows, private balconies, travertine-inspired finishes and integrated smart-home technology. Resident amenities include an infinity pool, sea-view gym, jacuzzi, landscaped outdoor areas and dedicated children’s spaces.